Global Privacy Control (GPC) is a technical standard that allows users to communicate their privacy preferences, such as refusing the sale of personal data, to websites they visit with a single setting in their browser or device.
GPC is important as it provides a straightforward and uniform method for users to assert their privacy rights across multiple websites. This feature supports compliance with laws like the CCPA and GDPR, which require businesses to honor such privacy signals. By recognising and responding to GPC signals, websites can demonstrate their commitment to privacy and transparency, enhancing trust among users.
