Adobe Analytics

Communicate with Adobe Analytics about user consent preferences.

Adobe Analytics
Communicate with Adobe Analytics about user consent preferences.
Marketing
Pro Add-on
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Detailed Overview

The Adobe Analytics integration enables seamless communication between your CookieChimp consent management platform and Adobe Analytics, ensuring that all analytics data collection respects user privacy preferences. This integration automatically communicates user consent signals to Adobe's analytics platform, allowing Adobe Analytics to adjust its data collection behavior based on user privacy choices. When users consent to analytics cookies, the integration enables full tracking capabilities including page views, user interactions, and conversion tracking. When users deny consent, analytics tracking is automatically disabled while maintaining basic site functionality. This integration supports Adobe's privacy-first approach to analytics, ensuring compliance with GDPR, CCPA, and other privacy regulations while preserving the powerful insights that Adobe Analytics provides. The integration works seamlessly with Adobe's privacy controls and provides detailed reporting on consent compliance.