Microsoft UET Consent Mode
Communicate with Microsoft tags about the user's consent.
Universal Event Tracking (UET) allows you to manage cookie usage based on user consent, ensuring that personal data is only collected and used for advertising purposes if the user has explicitly granted permission.
Detailed Overview
The Microsoft UET Consent Mode integration connects your CookieChimp consent management platform with Microsoft's Universal Event Tracking system, ensuring that Microsoft Advertising campaigns respect user privacy preferences. This integration automatically communicates user consent signals to Microsoft's advertising platform, allowing UET tags to adjust their behavior based on user privacy choices. When users consent to marketing cookies, the integration enables full tracking capabilities for Microsoft Advertising campaigns, including conversion tracking, remarketing, and audience targeting. When users deny consent, tracking is automatically disabled while maintaining campaign functionality. This integration supports Microsoft's privacy-first approach to digital advertising, ensuring compliance with GDPR, CCPA, and other privacy regulations while maximizing the effectiveness of your Microsoft Advertising campaigns. The integration works seamlessly with Microsoft's privacy controls and provides detailed reporting on consent compliance.
