Google Consent Mode
Communicate with Google tags about the user's consent.
Google Consent Mode (GCM) lets you communicate your users' cookie or app identifier consent status to Google. Tags adjust their behavior and respect users' choices.
Detailed Overview
Google Consent Mode integration seamlessly connects your CookieChimp consent management platform with Google's advertising and analytics services. This powerful integration ensures that Google Analytics, Google Ads, and other Google services automatically respect your users' privacy choices. When users grant or deny consent for specific cookie categories, the integration immediately communicates these preferences to Google's servers, allowing Google tags to adjust their behavior accordingly. This means analytics data is collected responsibly, advertising campaigns respect user privacy, and you maintain full compliance with GDPR, CCPA, and other privacy regulations. The integration supports both basic and advanced consent mode, providing granular control over data collection while preserving the functionality of your Google services. This creates a privacy-first approach to digital marketing and analytics.
