What's New

Global Privacy Control (GPC) is a technical standard that allows users to communicate their privacy preferences, such as refusing the sale of personal data, to websites they visit with a single setting in their browser or device.

GPC is important as it provides a straightforward and uniform method for users to assert their privacy rights across multiple websites. This feature supports compliance with laws like the CCPA and GDPR, which require businesses to honor such privacy signals. By recognising and responding to GPC signals, websites can demonstrate their commitment to privacy and transparency, enhancing trust among users.

Google Consent Mode allows website owners to manage how Google's services interact with users based on their consent choices. Specifically, it modifies the behaviour of Google's advertising and analytics scripts to align with user preferences about cookies and data collection.

This mode ensures that user decisions regarding ad personalisation and analytics cookies are respected. If a user declines consent for cookies, Google services will adjust their operations to avoid using cookies that track personal data, yet still provide the website with aggregated insights and ad performance metrics without identifying individual users.

Create multiple consent banners, each with unique designs, settings, and content tailored to specific purposes. Opt-in and opt-out banners can be differentiated easily, allowing for targeted consent approaches based on regional preferences and legal requirements.

Then specify where each banner is displayed—globally, by continent, country, or even specific U.S. states. It's designed to help you comply with regional data protection laws like GDPR in Europe or CCPA in California by showing appropriate banners based on the user's location.

Our latest update introduces a powerful feature—wildcard cookies—which uses the * symbol to simplify how you manage cookies that follow similar naming patterns. This functionality allows you to streamline your cookie management, consolidating multiple cookie entries into a single rule.

Understanding Wildcard Cookies

Wildcard cookies transform cookie management by allowing groups of cookies to be managed under a unified rule. For instance, a wildcard like user_* can automatically cover cookies named user_123, user_456, user_789, etc. This not only tidies up the management process but also reduces the likelihood of overlooking individual cookie consents.

Advantages of Wildcard Cookies

Integrating wildcard cookies into your consent management strategy offers multiple benefits:

• Simplification: It decreases the number of entries in your cookie policy, thereby cleaning up CMP settings.
• Efficiency: Grouping cookies enhances management efficiency and reduces errors during policy setup.
• Flexibility: Wildcard cookies adapt fluidly to new cookies that fall under existing patterns, ensuring compliance without constant manual updates.