Amazon Consent Signal
Communicate user consent to Amazon Ads via the Amazon Consent Signal.
Amazon Consent Signal (ACS) lets you communicate your users' consent status to Amazon Ads. When a user grants or denies consent for the Marketing category, the integration sets a first-party `amzn_consent` cookie that Amazon Ads tags read to adjust their behavior accordingly. This is required if you transmit personal information to Amazon Ads for users in the UK and EEA.
Detailed Overview
The Amazon Consent Signal integration enables seamless communication between your CookieChimp consent management platform and Amazon's advertising ecosystem. This integration automatically sets the amzn_consent first-party cookie to communicate user consent preferences to Amazon Ads services including Sponsored Products, Display Ads, DSP, and Amazon Marketing Cloud. When users grant consent for marketing cookies, the integration signals Amazon to enable full advertising capabilities. When users deny consent, Amazon Ads tracking and personalization are automatically restricted. The integration supports Amazon's consent requirements for advertisers operating in the UK and EEA, ensuring compliance with GDPR and other privacy regulations while maintaining the effectiveness of your Amazon advertising campaigns.
